Shopify Shop Campaigns

Shopify reports ROAS. Redline reports profit.

ROAS compares revenue to ad spend and ignores what the goods cost you. Redline joins campaign performance to the unit costs already in your catalog, and tells you which campaigns actually make money.

Free during the beta. Read-only access. One email when there's something to try.

redline — campaigns — last 30 days

Ad spend

$7,970

Attributed sales

$26,800

Blended ROAS

3.36×

True contribution

−$1,520

Campaign Spend Sales ROAS Break-even True contribution
Summer Restock $1,840 $5,890 3.20× 3.86× −$198 Losing
New Customer Push $3,100 $8,740 2.82× 3.71× −$1,412 Losing
Evergreen — Core $2,410 $9,120 3.78× 3.02× $1,204
Retargeting — 30d $620 $3,050 4.92× 3.14× $886

Illustrative data, not a real merchant's store. Every campaign above clears 2.8× ROAS — two of them still lose money.

How it works

Three steps, then it runs on its own.

The data already exists in your store. Nothing to import, tag, or maintain by hand.

01

Connect your store

Read-only access to reports, products and orders. No new scopes beyond what analytics apps already use, and no write permissions at all.

02

We join the numbers

Campaign performance from ShopifyQL, matched to the per-variant unit costs already in your catalog, plus processing fees and the shipping you actually paid.

03

You get a verdict daily

One line per campaign: making money, or losing it. An alert the day a profitable campaign crosses into loss — which is the day it matters.

The number nobody quotes

Break-even ROAS.

Every store has a multiple it must clear before an ad contributes anything at all. Below it you're buying revenue; above it you're building a business. Almost nobody knows their own figure.

At 58% cost of goods and typical fees it lands near 3.9× — which is why a campaign can post a confident 3.2× and still hand you a loss.

Work out yours — free, no signup

Your ROAS 3.20×
Break-even ROAS 3.86×
Contribution −$198

Price

One price, no tiers.

$29 /month

  • True contribution per campaign, updated daily
  • Break-even ROAS calculated from your own catalog
  • Alerts when a campaign crosses into loss
  • Per-segment breakdown — new vs. returning customers
  • Cancel from the Shopify admin, any time

What this is not, yet

There is no product today. This page describes what I'm building, and exists to find out whether merchants want it before I write it. If you sign up you'll hear from a person, not a sequence.

Redline is an independent tool. It is not made by, affiliated with, or endorsed by Shopify.